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When should companies get political? To find the answer, we tell the story of two companies that took the plunge into politics…Bud Light and Sticker Mule. Along the way we hear from Anson Frericks, former President of Anheuser-Busch Sales and Distribution Company and author of Last Call for Bud Light, as well as Anthony Constantino, CEO of Sticker Mule.
Both Bud Light and Sticker Mule got involved in a controversial issue…but only one came out better for their effort. And the reason why should be a cautionary tale to companies that want to dip their toe into the political ring. Note: Some adult language.
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